As the owners and operators of Brain Freeze since 2011, we have a philosophy of having something for everyone. This includes gluten free, dairy free, as well as vegan options. We had always wanted to operate our own business and see Brain Freeze as a great opportunity to provide a fun, affordable, family-friendly experience to people of all ages. Whether it’s your child’s first ice cream cone, a place to meet up after school or a quick refresher after work, we have just what you need and are always looking for a new take on your old faves.

 

OWNERS

Mitch Hoel
Mitch Hoel

Owner

I have been working as a mechanic for 12 years now. I love rock climbing and shooting archery but my wife makes me work, and thankfully it’s in the ice cream biz. As a kid I used to dream about being a race car driver, now I’m the ‘ice cream man” and it’s pretty awesome!

Kristen Hoel
Kristen Hoel

Owner

I have always known I wanted to own my own business, but I never thought it would be an ice cream shop. When we bought Brain Freeze, we weren’t looking to buy an ice cream shop or any business for that matter. But, the opportunity came up and we decided to go for it.